Tennis Consulting

29 February 2024

Category:
Country: USA
State: Utah
Contact: Sebastian Serrano
Email: tenniscrewla@gmail.com
Telephone: 3104975967
City: Lehi
Address: 3162 Bald Mountain Drive
URL: https://blog.lemonadestand.org/sebastian-serrano-former-atp-tennis-player-master-of-flow-state-legen

I’ve done tennis my entire life, played juniors, ranked D1 college, professionally, coached privately, got an MBA and ran my own academy. As a pro player I made it to 450 in the world in dubs and 720 in singles. I understand there are many challenges that players, parents, coaches and tennis clubs face. Through out my career I have faced many of them and I am here to help you solve them so you can achieve your goals and win. I also have tennis contacts all over the world that I can connect you with to help you conquer your goals. Reach out and I’ll give you a free first consultation.

Resume:

• Leadership, Global Training and Coaching: Coached and influenced individuals and top athletes in numerous
countries and cultures. Coaching Nicolas Barrientos, currently ranked 52 in the world in dubs.
• Tennis Crew Founder: Created tennis business from scratch, making $80k in revenue after the first year. Ran all
aspects of the business including accounting, marketing, financing, operating, and recruiting
• Professional Athlete – Association of Tennis Professionals (ATP): Achieved #1 ranking in Colombia and selected for national team to participate in Davis Cup. Attained global singles ranking of 720 and doubles ranking
of 482 in ATP standings. Competed in over 120 international tennis tournaments and won several championships

EDUCATION
BRIGHAM YOUNG UNIVERSITY, MARRIOTT SCHOOL OF BUSINESS, Provo, UT 2021 – 2023
MBA Graduated April 2023 + STEM certificate.
BYU MBA Program Scholarship recipient
EAST TENNESSEE STATE UNIVERSITY, Johnson City, TN 2004 – 2008
B.B.A Management, Graduated with honors. Full scholarship recipient. NCAA D1 student-athlete in men’s tennis – Won three conference championships; led team to the 2nd round of the NCAA tournament for the first time in school history

EXPERIENCE
Brigham Young University – Provo, UT Sept 2021 – April 2023
• HR Evidence Based Management Project for Vivint: Found solutions to retention problems and exit interviews.- Recommended strategies to increase retention rates and reduce turnover
• Marketing Value Analysis Project for Toyota: Created Hierarchical Value Map for different segments; develop a focused marketing campaign for those groups and provide them with opportunities to increase product awareness

Director – Rocky Mountain Tennis – Orem, UT Nov 2020 – Sept 2021
• Demonstrated leadership skills by planning and organizing trainings to make them more effective and fun. At the same time the engagement and winning percentage of the athletes was increased by 20%
• Motivated and inspired team members to accomplish objectives and goals, including multiple State championships
and one national championship
Founder/Owner – The Crew – Los Angeles, CA and Lindon, UT Oct 2016 – Present
• Started company from the ground up
• Generated $80k in revenue after first year of operations with a 70% retention rate by developing marketing and referral program through social media channels
• Achieved a 28% word of mouth referral rate by excelling in customer satisfaction
• Trained and developed five-star junior players in Utah including Redd Owen, future BYU tennis player
• Strategically reorganized business by mentoring coaches and transforming them into great leaders
Sales Leader – ISC Colombia – Bogotá, Colombia 2013
• Demonstrated discipline and organizational skills by selling a product while playing professional tennis
• Created a strategic model that maximized leads and sales
VOLUNTEER EXPERIENCE & SKILLS
• Serve as leader to local Young Men’s organization to strengthen their values and character
• Fluent in Spanish.



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